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Do It Yourself:
Going it ALONE
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whichbox™ Network Publishing
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| Carry ALL cost for infrastructure, development, applications, tools, etc., and the overhead that goes with it |
Costs are distributed across the network and are lower due to shared infrastructure, development and usage discounts |
| Have to drive ALL the traffic |
Traffic is generated by the network and through content “cross-pollination” |
| I only have my users |
Get the benefit of the aggregated overall number of users in the Network |
| I’m responsible for creating ALL of my original content. I need extra staff or freelancers (and the expense) to create online-only content vs. print or other media publication |
Can pull content from across the network that is relevant and compliments publisher content --- additional monetization through content syndication and through other Network Publishers syndicating to my site |
| Only have MY users contributing content |
Can pull content from user contributions from across the entire network |
| Only have MY users to create vibrant online community |
ALL users contribute to the vibrant socially networked community |
| Sell all my own advertising; have to rely on Ad-Networks to sell most of my “surplus” inventory – non-contextually relevant ads devalue my content – turning it into a low cost commodity |
Can sell advertising into my own sites – but benefit from all advertising (advertisers) sold across the network |
| Content get’s discovered only through search engines etc. (How do I get found in 10 million results?) |
Content is discovered though relevant connections and search focused on quality vs. quantity |
| Must hire internal SEO expert or pay an SEO consultant. |
Intrinsic SEO helps within and outside of the Network |
