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Dallas, TX, September 17, 2009 -- WhichBox Media, LLC announced the launch of its turnkey B2B Software as a Service platform for mid-market content publishers of all stripes. The whichbox™ Network Publishing program delivers a first-of-its-kind service for content publishers.

Bettina Bennett, CEO, Chief Maverick and Co-Founder of WhichBox Media commented: “In March of this year, Jim Spanfeller, CEO of Forbes.com pointed out that 95% of magazines have not really put their brand online and yet, in the first half of 2009, 105 newspapers and 275 North American magazines shut down. Fierce debates burn over whether to pull content back into paid walled gardens or some how, some way, “fix” the broken ad model for free web distribution. Through it all, content publishers ask: How can I monetize my content, improve my distribution and engage and grow my audience? The answers they’ve been getting have not inspired change.”

Now, for the first time, a mainstream Network Publishing solution is being offered with Monetization as its primary objective. Network Publishers can:

- [publish in web2.0….] Join the Network Publisher program without a need for or to add a technical staff. The solution provides fully integrated hosting, distribution, CDN, etc., along with advertising and monetization tools.
- Manage content for multiple domains centrally and without duplicate paths.
- Fully integrate any kind of media in any combination into a story. The content is not segregated by media type and flows naturally with what WhichBox Media calls: organic storytelling™.
- Grow audience with stories cross-posted in enthusiast verticals in the whichbox™ Network.
- Invite ordinary people to publish their own “any media” stories into their own Network Publisher site and the whichbox™ Network.
- Provide their audience with a comprehensive set of social networking tools to share their own stories and interact with their friends in the whichbox™ Network as well as popular social networking sites.
- Monetize their content with integrated advertising and campaign management, to place ads with contextual relevancy rather than by keyword or demographics. Ads and brand placement can become a welcome extension of the content--like ads in a specialty magazine-- creating an environment with long user engagement times for high value CPMs.
- Add additional revenue-generating services like Web-to-Print, eCommerce options, premium content, digital magazines, and future features like iphone apps, web widgets, etc.

Patrick Seaman, Chief Publisher and New Media Vanguard added: “Between costs, technical complexities and a lack of any clear model on how to move forward, mid-range publishers are holding back. Over the last year we’ve collaborated with publishers, listening to “their pain.” whichbox™ and Network Publishing Program grew out of these discussions. We’re not a technical solution looking for customers. We’re a media solution, conceived and built by media pioneers, designed from the ground up to solve real-world media publishing issues and effectively monetize content.“

The whichbox™ Network Publishing Program provides an affordable turn-key solution for mid-range content publishers who do not have the resources or desire to spend hard earned monies developing and supporting their own custom Web 2.0+ solution--and juggle content management systems, content delivery networks, social network tools, custom content players and tools, user generated content tools and management, ecommerce, web-to-print, archival/back-issue management, cross-domain management, and the development of a relevancy-focused advertising applications. Even still, they’ll discover that those currently available separate tools will “silo” or segregate content by media type and won’t handle cross-domain publication and management.