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Dallas, Texas, August 6, 2009-- WhichBox Media, LLC announced the private beta launch of whichbox.com, its revolutionary, content centric online publishing platform and network, which provides a pioneering approach to engage and connect audiences, content creators and brands.

“whichbox™ is built on a foundation where content and ads are contextually relevant to each other. Think of it as the perfect matchmaking service for content, audiences and brands -- resulting in a powerful and integrated relationship”, says Bettina Bennett, CEO, Chief Maverick and Co-Founder of WhichBox Media. “The whichbox™ grew out of our dissatisfaction with the status quo of content management systems, monetization tools and the current Internet experience in general.”

At whichbox™:

1. For the first time, ordinary people, professional content owners and brands are able to create and publish all-media stories in one destination, and from one dashboard, without programming or custom websites and without having to segregate stories and audiences by type of media: video on youtube(R), photos on flickr(R) or photobucket(R), narrative story parts in a blog and so on…

2. Ads are placed with hyper relevancy to the content itself, becoming, at times, an extension of the content. This environment, within the whichbox(TM) network of enthusiast verticals, provides content owners with substantially improved linger time and the opportunity to optimize content monetization. whichbox(TM) offers a fresh way for content and media creators (consumers, magazines, brands, TV and video producers, web-publishers, event producers, etc.) to profit from existing and newly developed content.

3. All content tells a story and story can be anything: an experience, an idea, a concept, an opinion, a marketing message, a technique, a process, an inspiration, a belief, a brand.

According to Bradley Werner, VP Operations for Digital Broadcasting Group, “Advertisers are already beginning to adopt the idea that their brands can latch on to good storytelling. … content, unlike in-banner and in-stream advertising, is a whole different football (soccer) game, where the strategy employed is to become part of the experience, rather than to interrupt it. … In an on-demand world, promotions that compliment a user's content selection, either through extreme targeting or by aligning with the story arch, represent a new and enticing way to impact the audience. For those brands that continue to rely strictly on interruption, well…auf Wiedersehen” . (“Reach your audience through integration”, imediaconnection, April 21, 2008)

Says Bettina Bennett: “Our initial thought was to not announce our private beta launch -- since it is a closed beta and only available to a selected, invited audience. However, the first 6 weeks of data we collected are very exciting and deserve to be shared: our Google analytics show an average time per visit between 9.5 and 11+ minutes, and an average number of page views/visit between 7 and 10 pages. This makes us believe that we are on the right track with our assumptions and new ideas about how audiences want to engage with content and brands.”