McKinney News selects whichbox™ Platform to launch new hyper-local news site

McKinney News selects whichbox™ Platform to launch new hyper-local news site

October 14, 2010 FOR IMMEDIATE RELEASE DALLAS, TEXAS – Dallas area based McKinneyNews.net, a hyper-local news Web site focused on McKinney (3rd fastest growing city in the United States), Texas, and WhichBox Media, a Dallas-based online publishing technology company, today announced the selection of the whichbox™ Platform as the foundation for transforming McKinneyNews.net into Town Square Buzz, an online publication combining news, information and social networking. McKinneyNews.net publisher

Angie Bado commented, “I’m extremely excited about using the WhichBox platform to provide a dynamic, interactive experience with readers. Our new platform will transform the dynamics of media through the use of cutting edge technology. As we grow our site in Collin County and the Metroplex, we want every Town Square Buzz user to feel empowered to represent their communities and neighborhoods by providing an easy way for them to get published. I firmly believe that our new direction will take our readers into the 21st Century!”

WhichBox Media CEO Bettina Bennett added, “Helping McKinneyNews.net transform into Town Square Buzz on the whichbox™ Platform is very exciting for us. By leveraging the whichbox™ Platform, not only will Town Square Buzz push the envelope of hyper-local publishing in general, it will have the competitive advantage of launching on a fully integrated platform that has everything Town Square Buzz will need to succeed and grow."

Launching in Q4 2010, the hyper-local-focused Town Square Buzz will feature both professional and user generated content, fully integrated social networking and publishing, classifieds as well as services for advertisers and sponsors. Town Square Buzz will join the growing family of publications within the whichbox™ Network, where content is cross-discoverable and publishers have the option of syndicating their content with other publishers, and accepting content submitted by both freelance content creators and ordinary people.

“Town Square Buzz is a great product and, nicely for us, a great case study in hyper-local content management, user generated content and community publishing. Angie has a terrific team and a great vision. This is one to watch,” said WhichBox Media CTO Patrick Seaman.
About McKinney News

Founded five years ago by McKinney resident Angie Bado, McKinneyNews.net is the premier hyper-local online multi-media community portal providing news and information to a readership that has expanded to more than 30,000. Privately owned by Bado, who takes pride in journalistic excellence, McKinneyNews.net also serves as an independent editorial voice in McKinney.
McKinney News Contact information:

Angie Bado, President & Founder
McKinneyNews.net
www.mckinneynews.net
972.658.8560
angie.bado@mckinneynews.net


About WhichBox Media

Built by publishers and media experts for publishers, media companies and brands, WhichBox Media is a Software as a Service (SaaS) company, providing a next generation content creation, management and monetization, online publishing, social networking, and social media technology platform built for publishers and media companies, businesses and the enterprise, organizations, educators.
The turnkey whichbox™ Platform isn't an "app" or other singular-focus application. whichbox™ is a fully integrated and feature-deep Platform designed to empower content-rich organizations to manage multiple domain verticals from a single dashboard, manage their content, and its distribution and syndication. Unlike so many great ideas on the web, at whichbox™, monetization is not an afterthought -- it is coded in the whichbox™ DNA.

Patrick Seaman, CTO & COO
WhichBox Media
http://www.whichboxmedia.com
publisher@whichboxmedia.com
Office: 214.350.6649
Fax: 214.350.6320