The proprietary whichbox™ Online Publishing Platform can be engaged either "in-Network" as part of the whichbox™ family of Network Publishers and whichbox™ community magazines, or, the platform can configured to provide a separate "walled garden" or "white label" environment for Brands and Advertisers to build-out case study sites, micro-sites, etc.

Walled Garden

• Cost: Paid premium service with both initial setup fees as well as monthly recurring fees for publishing, creative, dedicated account manager, advertising placement as well as hosting and network costs.
• Includes all features available with the whichbox™ online publishing Platform (Affiliate, Standard & Advanced)
• Walled Garden Publisher "walled garden" network of multiple website domains (verticals) built on the whichbox™ platform
• Dedicated platform for your private content network

You’re a substantial media company with many verticals. Whether through acquisition or growth, your verticals don’t compliment each other, don’t easily share content, your audience cannot contribute significant or meaningful content, nor can you really leverage that content. Content syndication is technically “challenging” and any social networking features you have are rudimentary and don’t help the bottom line.

Worst of all, the ad networks and ad campaigns you’ve run have served to diminish the perceived value of your content. Demographic targeting has not delivered as promised and there are growing concerns over this method colliding with privacy concerns. Grinding more and more ads that annoy and intrude is not improving the relationship you have with your audience and a growing minority simply find ways to block what are perceived to be useless and irrelevant ads.

Some are urging a move to paid subscription models, however, you already know that vanishingly few paid subscription models work. Where do you turn?

Introducing the whichbox™ Walled Garden Publisher program.

Walled Garden Publishers receive dedicated, customized “walled garden” platforms built on the whichbox™ platform. In the same way that the whichbox™ Network creates a series of interconnected niche verticals using the whichbox™ proprietary technology platform, Walled Garden Publishers migrate their properties to a dedicated whichbox™ technology platform where:

• You can centrally manage multiple domain verticals -- from one control panel.
• whichbox™ proprietary “one to many” content management technology dramatically streamlines content syndication across all of the verticals. Content used in multiple verticals need only be maintained in one copy in one place. Simply select which domain(s) you want to publish the content into, and the content is automatically styled and formatted and published into the desired domain(s).
• With whichbox™ “one to many” technology, less work is required to manage and distribute content. Your production costs on both the editorial and technical sides may be significantly reduced.
• You have control over branding and styling across all of your domains.
• Your audience can publish “all media” stories into your domains, expanding your content base and building deep relationships with your audience.
• Turnkey – WhichBox Media will customize your domain(s), help you with your stories/content, provide creative and ad graphic support, ad operations, and provide editorial support and other optional services.
• You keep your ad revenue.
• Your audience can contribute 'any media' content.
• No technical staff -- all-in-one turnkey solution.